The purpose of these brand guidelines is to unify and strengthen the UTMB Health brand.

UTMB Health's mission is to shape the future of health care. Our new brand reflects the importance of that work. For the world to understand our critical role in the future of medicine, it must be constantly reminded of our presence.

By consistently applying the standards of our new identity system, you will ensure that our brand continually reinforces and builds on our reputation. The people of UTMB Health give this institution their all. To make sure our brand works just as hard, take care to follow these brand guidelines wherever our brand is applied.

If you have questions about any part of our new identity system, please contact the UTMB Health Brand Management Team.