Introduction

It takes more than a logo to create a brand. It takes words, pictures, colors, typography, music and even a certain tone of voice.

This section provides you with the tools you need to express our brand visually. You’ll find the colors, typefaces and images that give our brand its own distinctive look.

These are the building blocks of our graphic identity. In the Applications section, you’ll find design guidance, layouts and templates to help you bring our brand to life.

If you have questions about any part of our new identity system, please contact the
UTMB Health Brand Management Team.