UTMB President Dr. David Callender writes that “Today is a proud day at the University of Texas Medical Branch as we launch our new logo — UTMB Health — and our new tagline ‘Working Together to Work Wonders.’ The logo and tagline are part of a new brand identity that reflects our highest purpose: improving health for the people of Texas and around the world. It also speaks to the forward-thinking spirit and culture of collaboration that have defined UTMB since its founding nearly 120 years ago. Rebranding goes hand in hand with ongoing work to rearticulate UTMB’s statement of mission, vision and values in a more concise, compelling and memorable way.”