A recent report published by the Centers for Disease Control and Prevention reveals binge drinking is a major issue among women and young girls. UTMB’s Kathryn A. Cunningham agrees with the study. “The serious impact of binge drinking is truly interesting when placed in the context of the lack of prevention tools to prevent these behaviors and in the face of marketing of alcohol to female audiences,” said Cunningham. “It’s slated to elevate the attractiveness of drinking, such as Eva Longoria’s advertisements for Nuvo, a fruity high-alcohol beverage in a hot pink bottle.”