The Newsroom    Published Wednesday, Jan. 16, 2013, 12:00 AM
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UTMB Media Relations Internship

by Raul Reyes

 

UTMB Media Relations Internship
The Media Relations four-month fall internship at the University of Texas Medical Branch at Galveston is designed to give participants hands-on public relations experience in the health care field. The successful candidate will work in a busy, fast-paced office environment and be responsible for many tasks including escorting media and outside organizations on hospital grounds, helping with news gathering, research, press release writing, and coordinating, strategizing and handling media interviews. Through the internship, participants can build a valuable portfolio for public relations/media relations employment opportunities.
The Media Relations intern will work directly with the Director of Media Relations and Senior Communications Specialists in the department.
Responsibilities may include:
  • Responding to media requests for interviews and information
  • Assist in developing new story ideas to pitch to the media to secure positive news coverage
  • Help to create an editorial calendar to identify media opportunities in select publications, newspapers, and television and radio stations
·        Help maintain media tracking database (Meltwater)
·        Monitor the media for current news
·        Search for daily media clips and post to UTMB’s electronic newsroom
·        Help answer the media hotline
·        Escort members of the media around campus
·        Interview physicians and researchers identified as experts for our website’s media experts page
·        Help cover an event, whether it be logistics, fact gathering, photos, or a short press release after the fact
  • Attend and participate in staff meetings
  • Other administrative duties as needed
 
Qualifications:
 
·        Junior or Senior level college student or graduate
·        Communications, Journalism or English major preferred
·        Excellent communication skills. Good interview techniques. Good listener.
·        Excellent writing skills.
·        Well organized; able to meet deadlines
·        Keen attention to detail when proofreading, copyediting and fact-checking
·        Microsoft Office, desktop publishing, related computer skills
·        Motivated, self-starter who takes initiative in completing tasks
·        Familiarity with Associated Press style
·        Flexible times, 20 hours max per week, $10 an hour
 
 
ABOUT UTMB:  Texas' first academic health center opened its doors in 1891 and today comprises four health sciences schools, three institutes for advanced study, a research enterprise that includes one of only two national laboratories dedicated to the safe study of infectious threats to human health, and a health system offering a full range of primary and specialized medical services throughout Galveston County and the Texas Gulf Coast region. UTMB is a component of the University of Texas System and a member of the Texas Medical Center.
 



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