Lack of culturally relevant care among medical providers is one of the barriers Latinos in the U.S. struggle with when it comes to health. What this refers to is medical providers not fully understanding a patient’s beliefs on health and illness, cultural myths and background. “Language is not the only way to communicate with individuals,” UTMB Hispanic Center of Excellence director Norma A. Pérez told Saludify. “It’s also understanding where they come from and who they are.” Professor Yolanda R. Davila told Saludify that going forward, the growing Latino population is going to demand equal care from the healthcare community. However, one of the biggest hurdles facing the industry is the ability to provide culturally relevant care. Both Davila and Pérez suggest it’s going to take dedicated medical training to create a sea change approach towards culturally relevant care improving Latino health.