The University of Texas Medical Branch at Galveston (UTMB) develops recruitment materials and presentations through a close collaboration between schools and programs, school offices of admissions, University Student Services, and the Office of University Advancement. Recruitment material including printed and Web-based information that is kept as current as possible and accurately represent the school's program offerings and admission practices and policies. General and current information about the recruitment activities of schools and programs of each school are found on the public web pages of the schools (1) (2) (3) (4).
UTMB has a commitment to equal opportunity for all students (5). The University of Texas Medical Branch at Galveston, in accordance with applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, or status as a Vietnam-era veteran in any of its policies, practices, and procedures. Also, UTMB does not discriminate on the basis of sexual orientation. This policy is emphasized in all recruitment materials.
Each school has an Associate Dean for Admissions and Students Affairs and that office, along with all academic departments and divisions, is responsible for the development and maintenance of all recruitment materials. Recruitment materials are reviewed annually by the Student Affairs Council. That Council is composed of the four Associate Deans for Admissions and Student Affairs and the Associate Vice President for University Student Services. The Council ensures that all relevant information related to Americans with Disabilities Act, admissions, tuition and fees, and other topics related to recruitment are included as required.
Recruitment and promotional materials are produced by UTMB departments and schools prior to their production and distribution. These include brochures, flyers, posters, CD-ROM and DVD media, videos, specialty items, and advertisements. Review of these materials is part of the brand identity-management function developed as a method of maintaining graphic and editorial consistency throughout an extensive and diverse campus (6).